Pricing Psychology Kit: Good, Better, Best™ (PDF + Excel Builder)
Build a 3-tier offer that makes your “Better” feel obvious—and your “Best” feel premium.
$29.00
Most people underprice because they’re guessing.
And most businesses leave money on the table because their offer has no structure.
The Pricing Psychology Kit: Good, Better, Best™ helps you design a 3-tier pricing menu that customers can understand fast—and choose confidently.
This kit teaches the psychology behind pricing (anchoring, tier spacing, and “reasonable upgrades”) and gives you an Excel builder to run the numbers.
What you’ll learn
Why customers compare relative value, not absolute price
How to use a premium tier to make the middle tier feel like the smart choice
How to price tiers so upgrades feel “close enough” to justify
How to protect profit with a price floor mindset
What’s included
✅ Printable PDF Guide (easy to read + apply)
✅ GBB Excel Pricing Builder (no macros)
Enter COGS, time, overhead, and target margin
Auto-calculates suggested tier pricing + margins
Helps you set spacing between tiers
✅ Copy/paste language to present your offers clearly
Who it’s for
Service providers (lawn care, detailing, cleaning, tutoring, etc.)
Product sellers (baking, crafts, merch, digital products)
Anyone who wants to stop guessing and start pricing with discipline
Outcomes
Clear 3-tier offer menu
More confident pricing conversations
Higher average order value
Less “let me think about it” hesitation
Q: Will this work for both products and services?
A: Yes. The framework and calculator work for either—cookies or lawn care, digital products or consulting.
Q: What if I don’t know my costs yet?
A: Start with estimates. The Excel builder is designed for “version 1” numbers—you can refine as you learn.
Q: Do I need Excel skills?
A: No. It’s a guided template—enter your numbers in the highlighted cells and the sheet calculates the rest.